Pepsi Blue - Definition and Overview

Pepsi Blue is a soft drink made by PepsiCo. It is considered by some to be the company's second equivalent of New Coke, after the much maligned Crystal Pepsi.

The taste of Pepsi Blue is fruity and much more sugary than regular Cola. 'Fruity' is in the sense of artificial fruit (such as lollipops and popsicles); artificial fruit flavoring seldom tastes like actual fruit.

Although heavily promoted by PepsiCo, it is widely seen as a commercial flop as sales remain low.

Pepsi Blue still remains on sale in some countries, including Mexico and Costa Rica.