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Pepsi Twist was introduced to the market in 2001. It was a response to the release of a lemon flavored Coca Cola. The product was advertised during Super Bowl 2003, with the Ozzy, Jack, and Kelly Osbourne appearing in the commercial. The product, not seen as a commercial success by Pepsi Co., was critisized for having a taste similar to lemon scented cleaning products due to the poor replication of the flavour.
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