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RI:SE was a breakfast television show on Channel 4 in the UK. It was scheduled after the ratings failure of The Big Breakfast.
The initial idea seems to have been to combine zoo TV with an emphasis on "young and sexy" presenters.
Its viewing figures did not meet the initial expectations - some newspapers wrote about the "FA:LL of RI:SE" - and a variety of format changes were made to try to boost ratings, with Iain Lee, Mel Giedroyc and Sue Perkins being drafted in to try to improve things. The 2002 winner of Big Brother, Kate Lawler, also had a stint at co-presenting the programme.
The programme was constantly mocked in tabloid newspapers, especially when it was revealed that viewing figures had fallen under 10,000, making it ineligible for inclusion on official ratings charts and giving it an effective viewer number of 0. It was regarded as a colossal failure, and was axed by Channel 4 in 2003 in favour of a special strand of programming.
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