Sears Radio Theater - Definition

An anthology series of radio drama which ran weeknightly on CBS Radio in 1979, sponsored by the department-store chain; in its second year, 1980, it moved to the Mutual Broadcasting System and became the Mutual Radio Theater; the MBS series was repeats from the CBS run, until September of 1980, when a short season of new dramas was presented. The Mutual run was still most often sponsored by Sears. Often paired with The CBS Radio Mystery Theater on those stations which cleared it in its first season, the SRT offered a different genre of drama for each day's broadcast (one day was devoted to romance, one to crime drama, etc.), and each genre had its own host from week to week; Cicely Tyson hosted the romantic episodes for part of the run. Though less long-lived than NPR's Earplay or the Mystery Theater, it was an ambitious if not particularly critically-favored attempt to reinvigorate a neglected field.

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