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The term secondary orality was coined by Walter J. Ong in the early 1970s.
"It refers to the new, electronically mediated culture of spoken, as contrasted with written, language. Secondary orality is post-literal in the sense of being different from, but also rooted in, grafted upon, literacy. Thus secondary orality is certainly not identical with the orality of preliteral cultures - with primary orality, as Ong calls it." [1] (http://www.fil.hu/uniworld/nyiri/gps97/gps.htm)
Saint Louis University has a digital archive project[2] (http://www.slu.edu/colleges/AS/ENG/ong/) of his work.
The term was coined in the following source:
Cf. Walter J. Ong, "The Literate Orality of Popular Culture", in: Ong, Rhetoric, Romance, and Technology: Studies in the Interaction of Expression and Culture, Ithaca: Cornell University Press, 1971. Ong's major monograph on the subject is his Orality and Literacy: The Technologizing of the Word, London: Methuen, 1982.
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