Skippy_peanut_butter Skippy_peanut_butter

Skippy peanut butter - Definition

Skippy peanut butter is a commercial brand of peanut butter made in the United States. Skippy is the world's best selling brand of peanut butter. 90 million jars of Skippy are sold annually. It was first sold on February 1, 1933. The website peanutbutter.com (http://www.peanutbutter.com/) points to Skippy.

Contents

History

"Skippy" was first used as a trademark for peanut butter by the Rosefield Packing Co., Ltd. from Alameda, CA, in 1932.

In the last decade, Skippy has extended its brand by introducing Skippy SqueezÂ’ It peanut butter tubes and Skippy Snack Bars.

Skippy advertising

Skippy has used several cartoon and celebrity spokespeople in its advertsing, including Dennis the Menace, Annette Funicello and speed skater Bonnie Blair.

See also

External links

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