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Slogan - Definition and Overview |
| Related Words: Clarion, Cliche, Conscription, Cry, Device, Epigraph, Epithet, Expression, Idiom, Inscription, Levy, Mobilization, Motto, Muster, Phrase |
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A slogan is a memorable phrase used in political or commercial context as a repetitive expression of an idea or purpose.
A political slogan generally expresses a goal or aim ("Workers of the world, unite!"), whereas an advertising slogan is most often intended as a memorable identifier ("The real thing").
Slogans vary from the written and the visual, to the chanted and the vulgar. Often their simple, rhetorical nature leaves little room for detail, and as such serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.
Slogans are attractive particularly in the modern age of informational bombardment from numerous media sources. Slogans are a core part of propaganda.
"Slogan" comes from sluagh-ghairm (pronounced slogorm), Scottish Gaelic for "battle-cry" , as in the popular movie Braveheart.
See also
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Example Usage of Slogan |
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sterlingpear: @bonilladesign Love your Slogan!..."freeing the world from bad design." I have to say that I agree that you DO just that! We LOVE your work |
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robwoods: thinks the new @renotahoe Slogan is better than the first go around. |
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ChicaLolita: The X-Box ad Slogan should be "Fancy killing real people? Work for the Government! It's very realistic." http://bit.ly/2xm8W1 |
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