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A small-world network is a generalisation of the small-world phenomenon, as in the phenomenon where we suddenly burst out "It's a small world" when we meet a stranger who we find is linked by a mutual acquaintance. The small-world phenomenon applies to social networks. Watts and Strogatz (1998) argue that a similar phenomenon can apply to any network. They propose that we can measure whether a network is a small world or not according to two graph measurements of the network: clustering coefficient and mean-shortest path length. If the clustering coefficient is significantly higher than would be expected for a random network, and the mean shortest-path length is lower, then the network is a small world. We can see how this works for the small-world phenomenon: most people have a relatively small circle of friends who generally all know each other (highly clustered), but the shortest-path length from one person to any other is possibly very short. References
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