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Soccer moms (usually plural) is a term which is used in United States political discourse in reference to college-educated, upper middle class, suburban, predominantly white women with school-age children who tend to vote for the Democratic Party.
The term was thought to have been coined by a Denver, Colorado woman running for city council. When asked for her credentials, she replied: "soccer mom." It came into widespread use in the 1990s, notably during the 1992 and 1996 presidential campaigns, where soccer moms were considered an important constituency for the Bill Clinton/Al Gore tickets.
The women in this demographic are known as such because they are associated with driving their children to soccer games, considered a more genteel competitive sport than American football, which is more popular in mainstream American culture.
Other attributes sometimes accredited to soccer moms in American mass media and popular culture include:
Usage in Canada is broadly similar, but it may have less to do with political affiliation and race, and would not share certain peripheral attributions with American use. Some of the meaning underlying "soccer mom" has also transferred to "hockey mom".
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