Sound logo - Definition and Overview

This article or section should be merged with Sound trademark

A sound logo is a memorable and unique brand characteristic set to an engaging melody. These audio logos of a brand are memes constructed to lodge in one's memory to easily remember the brand.

Sound logos emerged in the mid-nineties. Marketers started to develop an audio identity for their brands. For example, Intel added a distinctive and memorable three-second animated jingle, known as a signature ID audio-visual logo, displaying the logo and playing a five-tone melody. Since 1995, the now-familiar tone has helped cement a positive Intel image in the minds of millions of consumers.

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