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Stephan Dahl, PhD
Stephan Dahl is a British academic. He teaches marketing at Middlesex University in London, United Kingdom . He is one of the leading advocates of diversity marketing.
Educated in Germany, the United Kingdom and Spain, he used to work for a German music station and MTV before becoming an academic, specialising in marketing communications and Cross-cultural communication.
He is the author of various books and academic articles regarding the impact of culture on marketing and business, such as Intercultural Skills for Business and Culture and Transformation. Stephan Dahl is also a member of the Board of SIETAR UK.
Bibliography
- Dahl, Stephan: Culture and Culture Transformation, ECE, 1997
- Dahl, Stephan: Intercultural Skills for Business, ECE, 2000
- Dahl, Stephan: Diversity Marketing, Thomson, 2002
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