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StumbleUpon is a web discovery service which integrates peer-to-peer and social networking principles with one-click blogging. The Toolbar system automates the collection, distribution and review of web content within an intuitive social framework, providing users with a browsing experience which resembles "channel-surfing" the web.
StumbleUpon combines collaborative human opinions with machine learning of personal preference to create virtual communities of like-minded websurfers. Rating websites updates a personal profile (weblog) and generates peer networks of websurfers linked by common interest. These social networks coordinate the distribution of web content, such that users 'stumble upon' pages explicitly recommended by friends and peers. This social content discovery approach automates the "word-of-mouth" referral of peer-approved websites and simplifies web navigation. Stumblers (as users of this community dub themselves) also have the ability to rate and review each others blogs as well as join interest groups, which are community blogs for specific topics. Users can post comments much like a discussion board in these groups and post websites that apply to the specific topic.
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