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Toys "R" Us, Inc. (NYSE: TOY (http://www.nyse.com/about/listed/lcddata.html?ticker=TOY)) is a toy store chain based in the United States. It also operates in other countries, with around 1,500 stores world wide.
Toys "R" Us, Inc. owns two other chains: Kids "R" Us, a store that specilizes in kid's clothing, and Babies "R" Us.
Due to market pressures (primarily competition from Wal-Mart), Toys "R" Us is moving away from the toy business and focusing instead on its other chains.
The backwards R is the most distinctive part of its logo. The "R Us" name has been imitated by many other businesses, such as Tiles R Us.
In the 1970s, Geoffrey Giraffe, an anthropomorphic cartoon giraffe character was introduced as its mascot, appearing in the company's television commercials. Later, a live-action animatronic Geoffrey was used, created by Stan Winston Studios and voiced by Jim Hanks.
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