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VAIO, an acronym for "Video Audio Integrated Operation", is a brand slogan for many of Sony's computer products. The branding was created to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example of this was the Sony VAIO W Series Personal Computer, which functioned as a regular PC and a miniature entertainment center.
The VAIO logo is a thoughtful design. It uses the letters V and A to represent a sine wave and the letters I and O to represent the numerals one and zero. The logo symbolizes the analog and digital multi-media capabilities of the product line.
Sony is expanding the use of the VAIO label. It can now be found on notebook and desktop computers and on their VAIO POCKET player, a harddisk-based audio player. Network media solutions by Sony have and will also carry the VAIO brand.
VAIO laptops are noted for their insanely varying product numbers and the almost total lack of firmware and driver updates for them within months of them going on sale.
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