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 Vertical Market - Definition 

A Vertical Market is a market which meets the needs of a specific industry -- a niche market.

Some common examples of vertical markets:

  • Health Care
  • Government
  • Education
  • FMCG (Fast Moving Consumer Goods)
  • Manufacturing
  • Oil and Gas
  • Financial Services
  • Energy
  • Technology
  • Telecommunications

Opposite of a Horizontal Market

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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Vertical Market".