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Video news release - Definition and Overview |
| Related Words: Abandonment, Abjuration, Absolution, Accord, Account, Acknowledgment, Acquaintance, Acquit, Acquittal, Advice, Allow, Amnesty, Annihilation, Announcement, Bane, Boot, Bounce, Break |
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A video news release (VNR) is a television video program used to promote or publicize a product or viewpoint. They are often created in the same style as traditional television news reports, which has led to some notable confusion.
In 2004, a controversy with the Bush administration emerged when a VNR financed by the Department of Health and Human Services was aired on a number of local news programs around the country, thinking it was conventional journalism when in fact, it was produced to promote the new Medicare plan. The Karen Ryan video, named so because of the on-screen "reporter," was ruled to be in violation of federal law by the General Accounting Office, the investigative arm of the U.S. government.
In October, it was further revealed [1] (http://story.news.yahoo.com/news?tmpl=story&u=/ap/20041011/ap_on_el_pr/school_ads&cid=694&ncid=1963&sid=96378798) that the Department of Education had hired the Ketchum public relations firm to produce a similar video news release using Karen Ryan as a "reporter" touting the No Child Left Behind program of the Bush administration.
See also: news release, journalism
External links
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Example Usage of release |
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LaurieinToronto: @ThatGenius dang hurry up an share the footage! release the tapes! |
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hostsbusiness: Garmin 010-10889-00 Forerunner 305/205 Quick release Kit http://bit.ly/4VJDfd |
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timstoop: My kumishifts application is done! Now we can determine Nagios contact settings based on Google Calendar! Going to release it soon (GPL). |
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