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A voter registration drive is an effort, often undertaken by a political campaign, political party, or other outside groups (partisan and non-partisan), that seeks to register to vote those who are eligible but not registered. Sometimes these drives are undertaken for partisan purposes, and target specific demographic groups that are likely to vote for one candidate or other; on the other hand, such drives are sometimes undertaken by non-partisan groups and targeted more generally. Often, a group claiming to be non-partisan will nevertheless seek to increase turnout in a specific group (e.g. young voters for Rock the Vote), blurring the line between philanthropic and political motives.
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