WKD - Definition and Overview

WKD Original Vodka is a heavily-promoted brand of alcopop popular in Great Britain.

Varieties include:

• WKD Original Vodka Iron Brew

a.k.a "WKD Orange" or "WKD original", orange coloured, resembling a mixture of vodka and Irn Bru

• WKD Original Vodka Blue

a.k.a "WKD Blue". Blue in colour

• WKD Original Vodka Silver

a.k.a "WKD Silver". Clear

All varieties are 5% or more alcohol by volume and sweet.

WKD Vodka has been heavily promoted in the U.K.. WKD claim to spend £20 million on promotion including a TV advertising campaign, a national poster campaign, scoreboard sponsorship at Premiership football clubs, giving out samples in bars and clubs, sponsorship, and student tours. Their catchphrase is "Have you got a WKD side?"

Along with other alcopop producers, WKD have been accused of using sex to promote their product, and targeting their advertising at young drinkers.

External link

• www.WKD.co.uk (adults only)

References

• complaints about offensive advertising (http://www.irishhealth.com/?level=4&id=3569)
• alcopops A-Z (http://owen.massey.net/alcopops/azlist.html)