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"Yellow" is the breakthrough single that earned Coldplay international recognition. It was the second single from their debut album Parachutes and their first Top 10 hit on the UK Singles Chart. Regional singles were released for France, USA, and Brazil.
The song was recorded at Liverpool's Parr Street Studios. The recording was rushed, so that the song could be released in time for Summer 2000.
In 2001, the single was used extensively for ABC fall television promotions.
Music video
The music video for "Yellow" was filmed at Studland Bay, near Swanage, England. The area is known for its beautiful beaches and is a National Trust location.
The video was directed by James & Alex of The Artists Company. The video was shot at 50 frames per second, twice the regular speed.[1] (http://www.coldplay.com/content/ezine/documents/ezine7.pdf) At the shoot, Chris Martin had to sing the song at double speed so that the audio and visual content would sync up. The final product is slowed to 25 frames per second, giving the slow motion effect of the video.
The transition of the video from night to day was achieved through telecine. During the transfer from film to videotape, an operator manually adjusted the amount of lighting for blue in the beginning, red in the middle, and yellow at the end of the video.
Shooting was completed in a day, with 5 takes for the video.
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