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In 1989 Ziff Davis Inc. launched ZDNet, an online complimentary set of publications to the Ziff-Davis portfolio of technology print media. Long time Ziff-Davis veteran Dan Rosensweig was named CEO. A tracking stock, ZDZ, was created to accompany the parent stock, ZD.
In October of 2000, CNET Networks acquired ZDNet for approximately US$1.6 billion. Dan Rosensweig was named President of CNET Networks reporting to CEO Shelby Bonnie. ZDNet remains a core brand for CNET Networks today.
In 2001 Ziff Davis Media Inc. reached an agreement with CNET Networks Inc. and ZDNet to regain the URLs lost in the 2000 sale of Ziff Davis Inc, to Softbank Corp.
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