Gimmick - Dictionary Definition and Overview

Gimmick :  (noun)
1: something whose name is either forgotten or not known [syn: dohickey, dojigger, doodad, doohickey, hickey, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy]
2: any clever (deceptive) maneuver; "he would stoop to any device to win a point" [syn: device, twist]

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